快拍的崛起可谓有目共睹。究其原因，就在于人们都想通过快捷且生动有趣的方式与亲友分享照片、视频与文字，而快拍恰巧能满足这一需求。大到骄傲节游行，小到喝杯咖啡，人们都喜欢通过快拍来分享和探索自己感兴趣的内容。我们之所以在旗下各平台设计并推出快拍格式，目的就是为了满足人们想要通过具有互动性和趣味性的竖屏方式分享内容和开展交流的愿望。

The rise of snapshot is obvious to all. The reason is that people want to share photos, videos and words with their relatives and friends in a fast and interesting way, and fast photography can just meet this demand. From Pride Day parade to coffee, people like to share and explore what they are interested in through snapshot. The reason why we design and launch the snapshot format on our platforms is to satisfy people's desire to share content and communicate through interactive and interesting vertical screen.

自2016年8月面世以来，Instagram快拍格式便得到了快速的推广和普及。有数据表明，Instagram快拍的日活跃帐户数多达4亿。从Instagram快拍的辉煌成绩中我们不难看出，快拍以及基于照片/视频的信息传递方式恰好能满足大众的需求。受此激励，我们于2017年发布了Messenger快拍，随后又相继推出了Facebook快拍和WhatsApp动态。据我们观察，各平台推出的快拍都反响热烈。Facebook快拍每天的使用人数已突破1.5亿，WhatsApp动态每天的使用人数更是多达4.5亿。